Meta Ads Master Playbook (Advanced)

1. Executive Summary & Product Analysis

Ideal Customer Persona (Avatar)

2. Competitor Research Methodology

How to Spy on Competitors in Bangladesh

1. Go to Meta Ads Library.
2. Select Country: Bangladesh.
3. Select Ad Category: All Ads.
4. Keywords to Search: "Trimmer", "Shaver", "Electric Massager", "Hair Color Shampoo", "Grooming Gadgets".
5. Competitor Analysis Checklist:
   • Active Status: If an ad has been active for >1 month, it is a winner.
   • Creative Type: Are they using User Generated Content (UGC) or polished studio shots? (Trend: UGC works better).
   • Offer: Free delivery? Buy 1 Get 1? Discount codes?
   • Format: Video vs. Static. Note the video duration (usually 15-30s wins).

Gap Analysis (Positioning Opportunity)

Most local competitors use generic AliExpress images. Your Edge: Use Bangla emotional hooks, localized UGC videos showing the product in a Bangladeshi setting, and emphasize "Cash on Delivery" trust.

3. Ad Psychology & Research

Neuromarketing Triggers for BD Audience

• Authority (Trust): "Certified", "Original Product", "Warranty".
• Social Proof (Bandwagon): "Thousands sold", "5-star reviews screenshot".
• Scarcity (FOMO): "Limited Stock", "Offer ends tonight".
• Laziness (Convenience): "Just 5 minutes", "Easy to use".

The 3-Second Hook Framework

4. Content Strategy

Formats to Use

• Video Ads (70% Budget):
  • Demo Videos: Speeded up usage (e.g., shaving half face).
  • Unboxing: Showing packaging and accessories (builds trust).
  • Problem/Solution: Before/After split screen.
• Image Ads (30% Budget):
  • Carousel: Showing features or multiple products.
  • Feature Pointing: High-res image with arrows pointing to USP (USB charging, Waterproof).

Policy Safety Protocol

• Do Not: Show excessive skin or imply sexual content.
• Do Not: Claim "Cures baldness" (Massager) or "Permanent change overnight". Use words like "Helps", "Supports", "Improve appearance".
• Do: Focus on the gadget features rather than the body.

5. 20 Complete Ad Copies (Ready-to-Launch)

All copies include Bangla text tailored for high conversion.

Category A: Mini Electric Shaver (7 Ads)

Category B: Scalp Massager (7 Ads)

Category C: Hair Color Shampoo (6 Ads)

6. Creative Direction

7. One-Month Campaign Structure

Campaign Settings

• Objective: Sales (Conversion)
• Conversion Event: Purchase
• Campaign Budget Optimization (CBO): OFF for testing, ON for scaling.

Audience Setup (Ad Sets)

Budget Allocation (Test Phase)

Daily Budget: 1500 Tk Total

• Ad Set 1 (Broad): 500 Tk
• Ad Set 2 (Grooming): 500 Tk
• Ad Set 3 (Gadgets): 500 Tk

Week-by-Week Plan

• Week 1 (Testing): Launch 3 Ad Sets with 3 creatives each (1 Video, 1 Image, 1 Carousel). Identify winning hook.
• Week 2 (Optimization): Kill ads with CPC > 20 Tk or no sales. Duplicate winning ads into a new CBO campaign.
• Week 3 (Scaling): Increase budget by 20% every 2 days on winning ad sets. Introduce new creatives.
• Week 4 (Retargeting): Launch a small retargeting ad (Custom Audience: Video View 50%+) with a "Special Discount" offer.

8. Scaling Strategy

Vertical Scaling (Budget Increase)

• If ROAS > 3.0 (Return on Ad Spend), increase budget by 20-30%.
• Rule: Do not increase budget by >50% at once, it resets the learning phase.
• Scale gradually every 48 hours.

Horizontal Scaling (Audience Expansion)

• Lookalikes (LAL): Create 1% LAL of "Purchase" event once you have 100+ orders.
• New Angles: If "Gifting" angle works, create a whole new campaign just for "Gifts".
• Platform: Ensure "Advantage+ Placements" is on to reach Reels, Stories, and Audience Network.

9. When to STOP Ads (Kill Switch)

• Stop Ad Creative if: Spend > 500 Tk with 0 Add to Carts.
• Stop Ad Set if: Spend > 2000 Tk with 0 Purchases.
• Stop Campaign if: ROAS < 1.5 (unless you are focusing on branding).
• High CPM Warning: If CPM > 300 Tk (in BD context), your creative is likely boring or targeting is too narrow. Change creative immediately.

10. Tracking & Data Analysis

Pixel & CAPI Setup

Since iOS14 updates, data is lost. You MUST set up Conversions API (CAPI) alongside Pixel. Use tools like Stape.io or Shopify's native integration.

Metrics Analysis Checklist

End of Strategy Document. Ready for Execution.